Much like Austin, Chicago could be considered a weird city. From pizzas to hot dogs, they do things a bit differently, though their eccentricity is not limited to epicurean endeavors: The Pitchfork Music Festival, located in The Windy City’s Union Park, holds claim to being one of the nation’s most diverse and well-curated fests. It returns with its sixth iteration this year on July 13-15, including acts from A$AP Rocky to Vampire Weekend, and (thanks to Fernet-Branca) your band could make an appearance.
The legendary spirits distiller is offering a chance to one undiscovered band to to gain national exposure, win cash, and open for a Pitchfork Music Festival act at the Fernet-Branca After Show in Chicago this July. The selection process is multi-faceted, beginning with a vote via Facebook on bands from Austin, Atlanta, Florida, and Chicago. Local Austin bands are encouraged to enter the running here and upload their best original performance video. Bands have until May 27th at 11:59 to enter, as voting opens to the lovely denizens of Facebook on May 28th. At that time, users can vote on their favorite bands 5 times daily, with voting ending June 4th.
On June 10th, the three top bands from each city will each win $500 and be showcased at the Fernet-Branca Band Fest at Austin’s classic Beauty Ballroom, with an overall winner being announced on June 13th. One might wonder what a champion of such a prevalent contest might win, and one would be wise to inquire! The selected band will be flown out to Chicago with their instruments, put up in a hotel and provided with food and drink… all expenses covered. Combined with the recognition of playing alongside nationally recognized acts, this presents an extremely unique opportunity for Austin bands. It seems as though myrrh isn’t Fernet-Branca’s only valuable ingredient!
Voters, keep your ears to the proverbial ground for voting beginning May 28th, and bands get those performances up! It stands to reason that Austin could vastly augment Chicago’s weirdness.