You may be familiar with the concept of faux-stalgia. Then again you may not because the word didn’t exist until now. Regardless – the concept and sentiment are familiar. False nostalgia is the feeling of missing or longing for a time which was never actually experienced. A drive-in cinema serves up as a convenient illustration of faux-stalgia, ultimately because we didn’t grow up with them. The majority of us didn’t regularly attend drive-ins in our youth. We didn’t have first dates in Cadillacs, make out in the car with James Dean delivering lines, or end the night with a drive up the tallest hill overlooking town. Probably not, anyway. Let’s face it, our generation went to the mall. We walked aimlessly while drinking smoothies and maybe shoplifted and made out under department store racks. Yet we still feel a false nostalgia toward drive-in cinemas. Faux-stalgia is the reason we slap filters on digital photos, collect records, shop vintage-inspired trends, and why we pay any attention to Lana Del Rey. There’s probably some kind of social commentary to be made here, where words like “cultural inception” and “demographic sheep” could be used.
…We’re not going there. Where we are going is on a drive, toward a painted depiction of what we’re telling you to yearn. Sit back and allow your eyes to glaze over as we incept your mind with fake memory. Picture this: the open road. Trees glide over your head, the sun streams through, the windows are down, your feet are up. You’re escaping something. Your best friend hands you a flask and you swig. Carefree! Later you’ll stop at a diner to eat. Your destination: Mexico. Or was it Las Vegas? Maybe San Francisco.